Greenwashing in Travel: Greenwash in tourism data evidence, greenwash regulations, green claims code

Our first blog on greenwashing in tourism looked at its definition, why it happens, problems greenwash causes, how to spot and avoid it, and how certification and accreditation can help. Our final point on what to do if you see it is an area which has developed greatly down to tourism data evidence opportunities:

Anti-Greenwash Data Evidence in Travel & Tourism

Of the ‘ 7 Sins of Greenwashing ‘, many like ‘No Proof’, ‘Vagueness’ and ‘Fibbing’ would just not exist if data were available to show evidence.

But historically in tourism, even if possible, it hasn’t been in practice. Why?

1. Prioritisation/Resource: You don’t have to, so why would you?

Most organisations do not measure, collect, monitor and publish sustainability factual data on business operations, like they would for financial accounts, but this is what it takes.

Read the full article at: https://www.earth-changers.com/blog/greenwashing-regulations-in-travel